In 2018, Tiffin and Seneca County finished a 18-month community branding initiative. What we found after interviewing more than 500 community members and comprehensive research done outside the community is that what makes unique is the connection we all feel to our friends and family, and to this place we call home. This connection ensures our businesses are supported, our growth as a community continues, and that newcomers and long-time residents alike are able to find a life fulfilled here.
The initiative resulted in something that has never been done to our knowledge in the US – a connected brand family connecting more than seven separate groups – the county (Seneca County), city (City of Tiffin), chamber and tourism (Seneca Regional Chamber and Visitors Services), economic development and downtown revitalization (Tiffin-Seneca Economic Partnership), and planning (Seneca Regional Planning). Here is the video launching the brand, which also talks about our spirit:
Below is our brand narrative, which describes in more detail who we are:
The new brand also resulted in our branding our own organization from the Seneca Industrial and Economic Development Corp. into the Tiffin-Seneca Economic Partnership. Read more.